Cybex and Power Lift Form Strategic Partnership

Posted on March 25th, 2008 by Sean

MEDWAY, Mass. - Cybex International, Inc., a leading manufacturer of premium exercise equipment for the commercial and consumer markets, announced today that it has entered into an alliance with Power Lift allowing CYBEX to increase its product offerings to the institutional markets, which includes high schools, sports performance centers, military/government, collegiate and pro-team markets. Power Lift is the leading manufacturer of heavy duty free-weight equipment, Olympic Lifting platforms and athletic performance based training equipment.
Ed Pryts, CYBEX’s Senior Vice President of North America Sales stated, “The partnership with Power Lift will allow us to expand our distribution and bring more product solutions to athletic departments around the country. CYBEX is a performance brand, and our alliance with Power Lift shows our commitment to this market.” Power Lift allows CYBEX to enhance its product mix to include modular free-weight lifting stations such as power racks, multi racks, and half racks. These are specialty products that CYBEX does not manufacture, but will help round out its product offering to athletic and performance training centers.
This arrangement also provides Power Lift’s sales team the ability to sell CYBEX products in the key markets it serves. “Power Lift is a leader in athletic performance strength training equipment, and through our relationship with CYBEX, both brands have the opportunity to gain greater market awareness and penetration in the collegiate and professional sports arena,” stated Jeff Conner, Power Lift’s CEO.
CYBEX and Power Lift are both innovators and premium manufacturers within their respective market spaces. This alliance is a strategic fit and solution which aligns with CYBEX’s goals to position and strengthen itself in specialty markets. Increasing CYBEX’s presence with colleges and universities, as well as with pro teams and other performance facilities, is part of CYBEX’s overall plan for continued targeted growth in specific specialty markets.

Sean
www.PureStrength.com